📍 Sales Heatmap - The Photo Booth Guy
4,673 events • $2,318,504 total revenue • Southern California
Total Revenue
$2.32M
Total Events
4,673
Top Market
Chino
Avg/Event
$496
Peak Month
December
Best Day
Saturday 61%
Highest Avg Ticket
Glendale $603
Biggest Opportunity
Los Angeles
💡 Key Insights for Advertising
- Inland Empire dominates — Chino, Corona, Riverside, Ontario = 856 events (18%)
- Top 5 cities = 1,124 events (24% of all business)
- Orange County gap — Under-penetrated vs. population size
- LA proper only 170 events — Huge growth opportunity, highest avg ticket ($582)
📅 Seasonality & Timing
- December is KING — 784 events (17% of year) - holiday parties
- Peak months: Dec, Oct, May-Jun (weddings + graduations)
- Slow season: Jan-Mar — run promos to fill calendar
- Saturday = 61% of all events, Friday 16.5%, Sunday 11%
💰 High-Value Markets (Target These!)
- Temecula: $591/event — wine country weddings pay premium
- Newport Beach: $585/event — affluent coastal market
- Los Angeles: $582/event — only 170 events, MASSIVE upside
- Glendale: $603/event but only 13 events — untapped gold!
⚠️ Upsell Opportunities
- Chino/Chino Hills: 527 events but $441 avg — push premium
- Premium = $507 vs Basic = $410 avg (+24% more revenue)
- Avg ticket up 28% since 2019 ($410 → $528)
- Focus: Fewer events, higher value = same revenue, less work
200+ events
100-199
50-99
25-49
<25
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Top Cities
Inland Empire
1,186 events
$567K revenue
Orange County
723 events
$374K revenue
San Gabriel Valley
564 events
$268K revenue
Los Angeles
258 events
$145K revenue